Lorraine Evanoff

Best Seller Program

How a financial thriller author established a bestselling book brand

Meet Lorraine

Lorraine Evanoff is a multi-talented author and film producer with over 20 years of experience in the film industry. She also worked as a finance executive during the dot-com-era in Silicon Valley, and for various Hollywood film companies, notably as CFO of National Lampoon.

Lorraine worked with Book Excellence to promote her popular Louise Moscow spy thrillers series: FOLIAGE, PINOT NOIR and DEVIL’S LEDGER. Inspired by true events while Lorraine was living in Paris, the books follow brazen female sleuth, Louise Moscow, as she travels around the world to thwart terrorist plots and uncover devastating corruption.

Challenges as an Author
Lorraine’s goal was to position her books in a way that would build a strong readership around her work and establish her brand as an author.

However, marketing a full series on her own proved to be difficult.

“Before working with Book Excellence, not knowing how to position my books in the proper target markets and reach buyers, I had not achieved any bestseller rankings.”

So, Lorraine enlisted the support of the Book Excellence team to help her in accomplishing her book marketing goals.

“Even after five years and many changes to all our business and personal lives, [Book Excellence] has always been there for me with high-quality services and intelligent guidance.”

How Book Excellence Helped Lorraine Become A Best Seller

Book Excellence helped Lorraine optimize key elements of each of her books—making adjustments to her book title, cover, description, keywords, categories and price.

For FOLIAGE and PINOT NOIR, we carried out a full marketing and promotional campaign, following our proven process of positioning each book for success and then promoting it to a large, targeted audience of readers to increase sales and hit the best seller list.

“After using the Book Excellence book release services both my books made several Amazon Best Seller lists. Next, I’m going to strive for New York Times best seller!”

FOLIAGE hit 8 bestseller lists, including the #1 spot in 2 categories.

In addition, PINOT NOIR hit 5 bestseller lists, including the #1 spot in 4 categories.

Becoming an Amazon Bestseller helped Lorraine increase her visibility, credibility and stand out compared to other books in her genre.

“It was such a relief to finally hit several Amazon Best Seller lists. After reaching the #1 rank…I understand how to reach my audience.”

Lorraine’s Success

With multiple bestselling books under her belt, Lorraine is viewed as a successful author with an established brand.

  

“It was wonderful to expand my audience and increase my credibility. But the best part of becoming an Amazon Best Seller is my greater confidence. It has encouraged me to reach out to more readers in other target markets and get the word out about my amazing heroine’s adventures!”

Positive five-star reviews continue to roll in, with her books being placed in the same ranks of international, critically acclaimed books and movies.

Matthew J. Dowd, Chief Political Analyst of ABC News shares:

“Just read Foliage…Great read. Beautifully written, I highly recommend.”

Award-winning author, David Kempf, shares:

“Being a major Bond fan, I have read all of Ian Fleming’s novels. It was so refreshing and entertaining to get the female spy’s perspective. Pinot Noir is an intoxicating tale even to readers who are as sober as a monk.”

Lorraine has also been interviewed by major media publications including Discover Hollywood Magazine and NewCity Chicago. She was invited to speak at the Chicago Public Library and featured at the L.A. Times Festival of Books which attracts more than 150,000 book lovers each year.

      

To connect with Lorraine, you can visit her website or follow her on social media.

To purchase her books, visit Amazon.

Lorraine’s Experience

To authors thinking of joining the Book Excellence Best Seller Program, Lorraine shares her experience:

“Their personalized, affordable, and extremely effective approach to book design and promotion was something that really worked for me. That is why I have now worked with the team for three books!”

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