Elaine Cougler

Best Seller Program

How historical fiction author achieved steady book sales and top rankings on the best seller list

Meet Elaine

Elaine Cougler is the author of 5 books, with work spanning multiple genres including both historical fiction and non-fiction. Elaine’s historical novels comprise The Loyalist Trilogy and The Loyalist’s Daughter, which celebrate Canadian history and depict the lives of settlers in the Thirteen Colonies who remained loyal to Britain during the American Revolution.

Elaine’s creative non-fiction book, The Man Behind the Marathons: How Ron Calhoun Helped Terry Fox and other Heroes Make Millions for Charity, shares a different kind of history. The book recounts the inspirational true story of Ron Calhoun’s life and journey, as the remarkable unsung hero behind Terry Fox’s Marathon of Hope.

Excited to spread the word about Calhoun’s life and legacy, Elaine worked with Book Excellence to promote this book.

“I really felt that Canadians and the world would like to hear about Ron Calhoun and indeed should know about this amazing man.”
Challenges as an Author
As a prolific author, Elaine was ready to take her career as an author to the next level.

“I wanted to be known for all of my books…I wanted great speaking gigs, interviews and sales of all my titles.”

However, with so many book marketing strategies out there, it was difficult to determine what strategies would be effective.

“I found placing my books in stores like Chapters was mostly a losing proposition. Consignment deals had me taking all the risks, doing all the promotion and having my books placed so out of the way even I, who was looking for them, could not find them on the shelves.”

Without the support of an experienced marketing team, authors often find themselves wasting time and effort with little results in the end.

“Sales were zilch.”

Elaine came to Book Excellence with a goal of shifting her strategy to focus on online platforms.

The Book Excellence team knew that a more focused sales approach would help Elaine reach readers in a more effective manner.

“I took back control…selling on Amazon was much preferable to the in-store agreements I had to make.”

How Book Excellence Helped Elaine Become A Best Seller

The Book Excellence team worked with Elaine to enhance her online presence and ensure her messaging and presentation were clear.

“The Book Excellence crew knew their jobs. I got value for my money in various ways.”

Once this process was complete, our team coordinated targeted promotions to drive direct traffic to Elaine’s book on Amazon.

In the first week of promoting the book, The Man Behind The Marathons hit the #1 spot on the Amazon Best Seller List in 8 categories, outselling New York Times’ bestsellers such as Just Mercy by Bryan Stevenson, a book that was made into a major motion picture starring Michael B. Jordan and Jamie Foxx.

“I am ecstatic to be an Amazon #1 Bestseller.”

Elaine gained the visibility, credibility and sales she was looking for.

“I am known by readers and other writers as someone who is out there succeeding. Others see my marketing and my book sales are steady.”

Elaine’s Success

Elaine has been featured by national media outlets including Rogers TV in Canada. Her work has been selected for numerous awards and one of her titles was even chosen as a book club pick for all of the libraries in an entire county!
An active member in multiple literary communities including the Historical Novel Society and the London Writers Society, Elaine shares her wisdom and experience by conducting keynote speeches and presenting workshops on a variety of subjects.

Elaine’s writing journey has also led her to share her work at international book fairs, cruises, and writing events around the world.

To learn more about Elaine, you can visit her website where she blogs about her writing journey and experience as an author. You can also connect with her on Facebook, Twitter, LinkedIn and YouTube.

To purchase a copy of her book, visit Amazon.

Elaine’s Experience

As an inspiring example of what it takes to be successful in the book marketing world, Elaine reflects on her experience:

“Book Excellence gave me several ways to put my books out in the public, the best being the promised Amazon #1 Bestseller rankings.”

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